Atoo° Creative
Service Design Agency

SERGAS

UI/UX, Web

NOMAD

UI/UX, Web

SOPOT FASHION WEEK

UI/UX, Web

SOPOT FASHION WEEK

UI/UX, Web

Augmenting the beach experience.

SOPOT FASHION WEEK 2014


The web experience for the Sopot Fashion Week had to be just like the event itself: breezy, summery and light. The annual event takes place at the beach and successfully unites haute couture with carefree volleyball matches. The principal idea behind the SFW website was to augment the beach experience in a user friendly way, rather than just present basic information about the affair.

CLIENT

Moodu Studio

SOLUTION

Generous use of white space providing the boundless feel of an open-air event, narration built around large imagery and real time feed of stories taking place around the runway.

 

SFW logo

SFW - Mock up 1 - Laptop

Isivi - Mock up 2 - Laptop

Isivi - Mock up 4 - Laptop

Isivi - Mock up 3 - Laptop

Isivi - Mock up 6 - Laptop

strona Sopot Fashion_v2_Dosis

 

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